BID DELIVER

UX DESIGNUX ENGINEERING

Core Concept

A dual-sided marketplace connecting passengers with transport providers and businesses with freight forwarders.

Bilal
Marhaba

Senior UX Designer with a systems mindset, specializing in scalable experiences.

Goal Statement

We turn every ride, delivery, and wait into a chance to earn or shop.

01. Dynamic Bidding

Empowering both passenger and driver through auction-style fair price discovery.

02. Shop-On-The-Go

Turn transit time into productive time with integrated local retail options.

03. Freight Forward

Connecting businesses with empty fleet space for cost-efficient logistics.

04. Multi-Modal

A unified backend ecosystem supporting bikes, cars, and heavy-duty trucks.

The Experience

USER EXPERIENCE THAT DRIVES RETENTION.

USER RESEARCH & INSIGHTS

We discovered that the biggest pain point wasn't price, but the lack of choice and transparency in the matching process.

Through 20+ qualitative interviews across Lagos and Nairobi, we mapped the emotional journey of daily commuters.

85%Reported Price Anxiety

3.2kData Points Analyzed

What they SAY

What they THINK

What they FEEL

What they DO

• "I just want to get from A to B without waiting"

• "Why can't I choose my driver?"

• "I hate when drivers cancel"

• "I often forget to buy things - wish I could shop on the go"

• "Safety is my biggest concern"

Rachel - The Daily Commuter

• Reliable income to pay school fees. • To know passenger location accurately. • Flexibility to work around family duties. • Incentives for good performance.

NEEDS

• Increase daily earnings. • Reduce fuel waste on idle kilometers. • Build a positive rating for more requests. • Safe transactions with clear records.

GOALS

• High commission on other apps. • Difficulty finding passengers at certain times. • Payment delays or disputes. • Safety concerns during night rides.

PAIN POINTS

• Reliable income to pay school fees. • To know passenger location accurately. • Flexibility to work around family duties. • Incentives for good performance.

NEEDS

• Increase daily earnings. • Reduce fuel waste on idle kilometers. • Build a positive rating for more requests. • Safe transactions with clear records.

GOALS

• High commission on other apps. • Difficulty finding passengers at certain times. • Payment delays or disputes. • Safety concerns during night rides.

PAIN POINTS

INTERFACE DESIGN

WIREFRAME EVOLUTION

VISUAL GALLERY